Ethic Atlas 12STD 115 Hjul Chrome Blue

Ethic Atlas Wheels: Redefining the Limits of Innovation

Atlas wheels are engineered with a singular ambition: to revolutionize the wheel industry and set a new standard for mechanical optimization. Designed to be as light as possible while maintaining uncompromising strength, these wheels are the culmination of meticulous research and engineering.

A comprehensive optimization process has been undertaken to achieve the ideal balance of spoke count, thickness, and advanced technologies. For the first time outside the ultra-premium Black Pearl wheels (by Ethic’s sister brand), Atlas wheels feature full CNC machining from 7075-T6 aluminum—a groundbreaking step in wheel manufacturing.

To further enhance performance, the PU molds have been completely redesigned with a unique profile tailored exclusively for Atlas wheels. This innovation delivers exceptional lightness and unmatched comfort. The 12STD variants introduce a softer 85A rubber compound, enabled by the unique contact characteristics of 12STD wheels, providing a smoother, more responsive ride.

The Atlas wheels also debut a new type of 12STD bearing: the 6901. Compared to the 6001, these bearings are significantly lighter while offering strength comparable to the 608, all while leveraging the benefits of 12mm axles. This breakthrough optimizes weight distribution and stress management on peripheral components, setting a new benchmark for wheel performance.

Ethic Atlas Wheels: Featherlight Performance That Redefines Possibilities

Key Enhancements (vs. Incube V2 12STD 115mm wheels):

20% lighter (-55g): The lightest 30mm wide wheel in the world by a significant margin.

Increased strength: Engineered for durability without sacrificing weight.

Refined PU shape: Designed for superior performance and comfort.

Softer PU (85A): Enhances grip and smoothness.

7075-T6 Aluminum Construction: Aerospace-grade material for maximum strength-to-weight efficiency.

Atlas wheels push the boundaries of innovation, offering riders the ultimate balance of lightness, strength, and performance.